Washington Auto Show Special Report: Cadillac

Car enthusiasts and people who watch TV may have been plagued lately by a   loud, rambunctiously red Cadillac, driven by two equally loud and rambunctious commercial presenters on some of the world’s greatest roads and race tracks.  The Cadi they were advertising is the new ATS, and there’s a few things you need to know about it.

First, with 202 horsepower and 190 lb-ft produced by a 2.5-liter inline-four cylinder engine and a weight of less than 4,000 lbs, the car sounds like its pretty fun.  And, from what the car did in the commercials, it seems like it lives up to what’s on paper.  The car raced around the streets of Monaco, tore through a tunnel road infused in a cliff side, and ripped around one of the greatest driving roads in the world in Morocco.

And if you became curious of this mysterious red Cadillac doing things you wouldn’t really imagine a Cadillac to do and decided to look at Cadillac’s website, you were confronted with another red ATS accompanied with a slogan saying “The All-New Cadillac ATS Built To Take On The World.”  Sounds promising, but is it really built to take on the world?  Well, according to Cadillac, no.  In fact, it’s built to take on the BMW 3-Series.

Cadillac had never had a vehicle this size in its line-up, and they thought they needed something to compete against the 3-Series and appeal to younger buyers.  I guess they decided that the old Cadillac STS’s were being driven by to many 70 year old’s or something.  And if you were wondering why Cadillac seemed to insist to pound upon our heads the fact that this car is still sporty, the reason is because other cars in the ATS’ competitive market, such as the BMW, highlight the same performance areas shown in the commercials of the ATS.

It’ll be interesting to see how this car fairs against the 3-Series, and even more interesting to see how it sells and performs on the actual road without all the lighting, editing, and cameras.  And a turbocharged version makes things even more interesting equipping buyers with more than 300 horsepower on tap.  With better horsepower, better performance, and still providing drivers with good mpg, the turbo version might be the one you want to choose.

 

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